Soooo, Planet Terror and Death Proof are being released on dvd separately and a month apart. Each gets a two disc set with extra footage (plus the “missing reels” restored), but no mention of a theatrical version and a restored version without all the aging and stuff (as previously rumored). Also, no trailers. At all. On either set. Totally lame. I’ll netflix it. Way to fuck up every aspect of releasing and promoting this movie Weinstiens.
If they were disappointed with box office sales, they’re gonna be even more disappointed with dvd sales. They lost a huge amount of their potential box office audience because their marketing/advertising on the internet was completely non-existent. Everyone in the movie was running around to every talk show they could get to. They had the entire cast on the fucking Tyra Banks Show! (this is a shitty clip someone made from their tv with a webcam or something, but you can see that everyone is there) But there was absolutely nothing online. No ads, no myspace, I’m not even sure if there was an official website.
Did someone really think the housewives that watch Tyra Banks’s show were going to jump at the chance to see Planet Terror? And who watches Late Night talk shows for news about upcoming releases? I watch them because they’re on every night and they’re easy to fall asleep to. Most of the time I don’t even make it to the first guest on Conan. So they totally missed about 80% of their audience right there. If they had so much as a myspace page, I bet the box office would have doubled. And even the advertising and marketing they did apparently didn’t do its job because people were walking out after Planet Terror because they didn’t realize there were two movies. Theatres were posting ushers at the exits to remind people that there was another movie coming up.
So, take the number of people who went to see the movie, subtract those who mistakenly walked out after Planet Terror, then subtract the people that stayed but hated Death Proof, then subtract all the people that were going to buy the dvd until they heard it would cost them $60 to get both movies and even then they wouldn’t get the trailers (which were some people’s favorite part), and you’re left with very slim pickings when it comes to dvd sales. And bad dvd sales do not equal second edition.
This was a fuck-up of gigantic proportions. There are so many ways this could have been handled better.
On a lighter note, I saw this Grindhouse book the other day and it looks really cool. I may have to pick it up in the future.